Advisor Experience Jeopardy

Category A

Shaun White status

Category B

Parade of nations

Category C

#Olympics

Category D

Free skate

$100

Specialist advisors account for what % of advisors and what % of retirement plan AUM.

8% and 50%

$100

Name the four main channels advisors and firms fall into.

RIA, independent, wirehouse and insurance

$100

This is the # of monthly visits the advisor dashboard receives per month.

17,000

$100

These are the four overall experiences we will be reimagining for advisors.

Selling, investing, servicing, getting paid

$200

These are the top three areas of importance to specialists when looking at providers.

Flawless plan sponsor service, responsiveness to advisors, plan installation support

$200

This firm is the advisor on our largest client and is also a pilot case for evolving our go to market strategy for advisors.

Sheridan Road

$200

These are the two biggest challenges with today’s advisor website.

Challenging to navigate and not retirement focused

$200

This approach is  used to understand advisor needs and develop strategies to improve the experience.

Ethnographic research and human centered design

$300

This is the first name of our specialist advisor persona.

Chris

$300

Name two industry trends impacting firms.

Broker dealer consolidation and centralization of decision making

$300

This is the number of steps that it currently takes an advisor to find participant information.

5+

$300

This food has been used to describe how Principal has an opportunity to change its strategy.

Pizza

$400

This % of specialist advisors have business with Principal.

38%

$400

Borrowing from a process used in our Institutional segment, we implemented this to deepen our understanding of each firm.

Firm relations strategic interviews

$400

This part of the advisor website will be replaced with portals.

Advisor dashboard

$400

This is the advisor experience we are currently in the midst of researching.

Sales experience

$500

Approximately how many advisors are assigned to local relationship managers.

1300

$500

These firms had the most sales with us in 2017 by plan count and by assets.

Plan count: Edward Jones (502 plans)

Assets: LPL ($1.2B AUM)

$500

This feature on our advisor website is annoying to retirement focused advisors.

The mega menu

$500

Name two areas of advisor research that have been completed.

Value prop and reporting needs